Friday, 31 August 2012


Publicity advice for first time authorsBy Paula Margulies

First published here on August 31, 2012 and still relevant in 2014.

I receive a lot of calls from first-time authors with questions about how they should promote their books. Here are a few of the questions I hear most often, along with my responses:

1) Do I really need a website and a blogsite to market my book?
Yes, you really do need both. When I contact media producers and editors on your behalf, they will be looking to see what kind of presence you have on the web and whether or not you’re starting to develop any kind of following among readers. And readers interested in your work will want to visit your web and blog sites to learn more about you.

2) I edited my book carefully myself, and my wife/husband edited it, as well. Isn’t that enough?
Sorry, but self-editing (or editing via friends or family who are not professionals) doesn’t cut it. Whether you plan to self-publish or go the traditional route, you should have your work edited by a professional.

Your book is your product – it can have the greatest storyline or nonfiction content in the world, but if it’s poorly written and/or contains errors, readers will notice and say so in reviews. And it will be more difficult to obtain that all-important word-of-mouth promotion that helps some first-time books breakout. There are always exceptions to these guidelines (some might list Fifty Shades of Grey as an example), but in most instances, if you want to sell well, you must have a product that is polished and well-written, and the best way to do that is to have a professional editor review your work.

3) I want publicity for my book, but I don’t want to blog/travel/appear publicly/give interviews. What can you do for me?
If you are a first-time author, you need to find methods to reach your target audience. The best way to do that is to put yourself out there; if you’re unwilling to do so, then hiring a publicist is probably not going to help you.

And, yes, there are methods of reaching out that don’t require personal appearances or blogging. You can pay for advertising, for example, or hire a blog tour company to get bloggers to post about you and your book on their sites.

But remember, there are over 32 million books on the market right now, and experts predict that number will continue to grow. How will you make your book stand out from all the others? If you want readers to know about you and your book, you’re going to have to get yourself in front of them in as many ways as possible, be it online, on paper, via traditional media and advertising, or through in-person appearances. The more of these activities you do, the better chance you have of reaching readers.

4) How can I promote my book if I don’t have a platform?
Having a platform means that you, the author, have a strong background or some kind of expertise that is newsworthy and will make you a good potential interview candidate for the media. Promoting a book without a strong author platform is difficult, so if your platform is weak or nonexistent, you’ll need to build one.

The best way to build a platform is to establish yourself as an expert in your book’s content area (this is true for fiction, as well as nonfiction). Many authors mistakenly believe this means that they should try to position themselves as experts on writing. That’s true if your book is about writing, but if it isn’t, you’ll want to position yourself as an expert in the genre or subject area that your readers buy. The best way to do this is to create blogs on topics that interest your readers, become a guest blogger on other sites in your genre or specialty area, teach classes, write articles, and do whatever you can to be seen as someone with expertise in the realm in which your book (and its potential readers) reside. Again, this means putting some effort into developing a following on social media sites, writing blogs, making public appearances, writing articles for online and print publications, etc. (Those who are uncomfortable with doing these things, please reread my answer to question #3).

5) I have a good book, but no platform, or I have a great platform, but my book isn’t quite there yet. Will you represent me?
When I read a book by a potential client (and I always read potential clients’ books before I agree to take them on), I ask myself three questions: Is the book well-written and professionally edited? Does the author have a good platform? And can I successfully promote this book and author to my contacts? I will only represent an author if I can answer yes to all three questions.

6) Some pundits are saying that I should have at least three books published before I start any promotion. Is this true?
Many established authors have discovered that if they are successful in a certain genre, they can generate more sales by creating sequels for those books that sell well. And readers are proving loyal to characters and storylines that they love. So, if you write a book that lends itself to creating a series, particularly if it’s genre fiction, it can be a good idea to do so. 

Continued below . . . .

Download a free sample of any of these great reads from
Amazon or Smashwords
and I guarantee you'll be back for more

But, if you’re self-publishing your work, it’s sometimes hard to know if you have a potential success (or a potential successful series) until you get that first book out there. Even if you plan to write follow-on books, I believe it’s still a good idea to spend some time promoting the first book. And if you have a second book in the wings, you can often build on the publicity for the first book to successfully promote the second.

7) From a publicity standpoint, what general advice do you have for me as a first-time author?
Great question – here’s what I recommend:
● Make sure your book has been heavily workshopped, ruthlessly revised, and polished to perfection by a professional editor before submitting it to agents, editors, or publicists, and certainly before publishing it online or in print.
● Educate yourself on promotion and marketing. Read everything you can by experts and successful authors who publish in your genre. Some of the advice will be tremendously helpful, while some of it may not fit you or your goals for your book; adopt what is useful, and commit yourself to doing what those experts recommend to help your book sell.
● Decide how much in the way of time, effort, and money you’re willing to spend on promoting your book and develop a schedule and budget you can live with.
● Plan to promote your first book full-bore for a set amount time (6-8 months after release is a good rule-of-thumb) and then consider creating a self-sustaining/long-term strategy, so you can focus on writing the next book. 

More on Paula's Blog:


270 South African miners
face murder charges
7:10 AM Friday Aug 31, 2012 New Zealand Herald

Only the police have weapons in this photo

Some 270 miners were charged today with the murders of 34 striking colleagues who were shot and killed by South African police officers, authorities said, a development that could further infuriate South Africans already shocked and angered by the police action.
The decision to charge the miners comes under an arcane Roman-Dutch common cause law, and it suggests President Jacob Zuma's government wants to shift blame for the killings from police to the striking miners.
National Prosecuting Authority spokesman Frank Lesenyego told The Associated Press that "It's the police who were shooting but they were under attack by the protesters, who were armed, so today the 270 accused are charged with the murders" of those who were shot.
More than 150 of the arrested miners have filed complaints that they have been beaten up in police cells by officers, the Independent Police Complaints Directorate reported earlier this week.
Directorate spokesman Moses Dlamini said the complainants accused police of beating them with batons and fists and kicking and slapping them to force them to give the names of miners who hacked two police officers to death in a week of violence preceding the shootings. Eight other people were killed, including three miners and two mine security guards whom striking miners burned alive in their vehicle.
The violent strike, apparently rooted in rivalry between two trade unions, had rock drill operators demanding a minimum wage of R12,500 and complaining that their take-home pay was only about R5,500.
On Aug. 16, police said they had failed to persuade the strikers to disarm and that it was "D-Day" to end the strike at the London-registered Lonmin PLC platinum mine. That afternoon, striking miners armed with clubs, machetes and at least one gun allegedly charged at police, who opened fire, killing 34 and wounding at least 78.
Some survivors said many of the miners were fleeing police tear gas and water cannons when they were shot.
Dlamini has refused to comment on local news reports that autopsies show many of those killed were shot in the back.
Police Commissioner Gen. Riah Phiyega has been criticized for saying her officers "did nothing wrong." She said they acted in self-defense, using live bullets only after they were fired upon and had failed to stop a charge of miners with water cannons, stun grenades, tear gas and rubber bullets.
Prosecution spokesman Lesenyego said the 270 miners were charged under Roman-Dutch law that held sway in South Africa before a new liberal constitution was adopted after apartheid ended in 1994. He said it was case law, meaning it has been used in previous cases and that there is legal precedent even though it is not in the constitution.
The police killings were the worst public display of state-sponsored violence since apartheid was overthrown and have traumatized a nation that hoped it had seen the last of such scenes.

Peter’s Comment

South Africa can never hope to solve its problems alone while it has a criminal police force and a government that plainly doesn’t want to know.

If the United Nations was better organized it could take responsibility for protecting human rights and returning the country to orderly government.


Punjabi  Truck Driver in Australia

For those who can operate a stick-shift but not drive a truck, watch his left foot as he changes gear and then watch him reverse his three trailers in for another load.


New Tests Could Divine a Baby's
Genome Before Birth
The blood tests may herald a new wave of noninvasive prenatal screening.
COURTNEY HUMPHRIES  Wednesday, August 29, 2012

Expectant mothers are used to fuzzy images on ultrasound monitors and blood tests to screen for potential health problems in their unborn babies. But what if one of those blood tests came back with a readout of the baby's entire genome? What if a simple test gave parents every nuance of a baby's genetic makeup before birth?
Recent studies show that it's possible to decode an entire fetal genome from a sample of the mother's blood (see "Using Parents' Blood to Decode the Genome of a Fetus"). In the future, doctors may be able to divine a wealth of information about genetic diseases or other characteristics of a fetus from the pregnant mother's blood. Such tests will raise ethical questions about how to act on such information. But they could also lead to research on treating diseases before birth, and leave parents and their doctors better prepared to care for babies after birth.

It's been about 15 years since Dennis Lo, a chemical pathologist at the Chinese University of Hong Kong, first discovered that fragments of DNA from a fetus could be found in a pregnant woman's blood. The work was a breakthrough, since obtaining fetal DNA from the amniotic fluid, placenta, or directly from the fetus’s blood requires an invasive procedure and carries a risk of miscarriage. A noninvasive test would make genetic testing safer and much more widely accessible.
Since then, several labs have worked to analyze this fetal DNA and exploit it for noninvasive prenatal tests. The field has progressed rapidly in the past couple of years as genetic sequencing technologies have become vastly cheaper and faster, and methods to analyze genetic data have improved (see "Analyzing the Unborn Genome").

From Technology Review:

Peter’s Comment

This could be one of the greatest advances for society since humans came out of caves.

In addition to the benefits above, a discovery like this could eventually lead to early detection of criminal and anti-social behavior and a substantial lowering of crime rates through early treatment.


World's richest woman says poor
should have less fun, work harder
By David Lazarus  August 30, 2012, LA Times
Gina Rinehart, the world's richest woman, says people who are jealous
of the wealthy should work harder.
(Twitter / August 30, 2012)

Just in case you were beginning to think rich people were deeply misunderstood and that they feel the pain of those who are less fortunate, here's the world's wealthiest woman, Australian mining tycoon Gina Rinehart, with some helpful advice.

"If you're jealous of those with more money, don't just sit there and complain," she said in a magazine piece. "Do something to make more money yourself -- spend less time drinking or smoking and socializing, and more time working."
Yeah, let them eat cake.
Rinehart made her money the old-fashioned way: She inherited it. Her family iron ore prospecting fortune of $30.1 billion makes her Australia's wealthiest person and the richest woman on the planet.
"There is no monopoly on becoming a millionaire," she said by way of encouragement.
"Become one of those people who work hard, invest and build, and at the same time create employment and opportunities for others."
Boom. Almost too easy.
Why are people poor? Rinehart blamed what she described as "socialist," anti-business government policies, and urged Australian officials to lower the minimum wage and cut taxes.
"The millionaires and billionaires who choose to invest in Australia are actually those who most help the poor and our young," she said. "This secret needs to be spread widely."
And now it's out there.
Thank you, rich people. We're not worthy.
Peter’s Comment
So that’s it.  Gina Rinehart has just given Australia’s 22 million citizens the best advice they’ve had since the First Fleet landed in 1788.
If all Australians rely on her wisdom and experience by year’s end Australia will have 22 million billionaires and there will be no poor people anymore. It’s that easy.
If Gina Rinehart really believes that there is room at the top for everyone why doesn’t she go out and invite a few thousand homeless people to go and live with her?


Romney: America needs
jobs, 'lots of jobs'
Published August 30, 2012

Mitt Romney

Mitt Romney, in his nomination acceptance speech, acknowledges the "excitement" many Obama voters felt in 2008 but plans to argue the president has failed to live up to the hype -- and pledges to refocus on jobs, "lots of jobs."
"If you felt that excitement when you voted for Barack Obama, shouldn't you feel that way now that he's President Obama?" Romney plans to say, according to excerpts of his speech. "You know there's something wrong with the kind of job he's done as president when the best feeling you had, was the day you voted for him." 
The claims follows a theme sounded the night before in running mate Paul Ryan's speech, as he described the president's former supporters as staring up at "fading Obama posters" and still looking for work. 
Romney, in his early excerpts, says he'll get the economy moving. 
"What is needed in our country today is not complicated or profound. It doesn't take a special government commission to tell us what America needs. What America needs is jobs. Lots of jobs," he said. "I am running for president to help create a better future. A future where everyone who wants a job can find one." 
He continued: "President Obama promised to slow the rise of the oceans and to heal the planet. My promise ... is to help you and your family." . . . .

Read more:
Peter’s Comment
He’s right about jobs, but it may be just rhetoric.
If Romney is elected to the oval office he will cut spending to reduce the deficit and that will put more people out of jobs. His first target will be social spending and that will have a devastating effect on those who can least afford cuts.
History has shown, time and again, that cuts to welfare spending lead to an immediate reduction in consumer spending, reduced employment and less tax revenue. Nothing is gained, except appeasement of mean-spirited taxpayers who only have a million or two left over after tax, if they pay any tax.
The best economic system is the one that recognizes and encourages the people who are unable, for whatever reason, to make it alone in the world, while allowing a reasonable reward for those who do make it.
A job vacancy across town is of no interest to a person who cannot afford the bus fare to the interview. A man will not present as an ideal candidate if he has slept under a bridge for the last month.
America will not emerge from recession until everyone can afford the bus fare and everyone sleeps under a proper roof and regularly eats healthy food.
Someone should explain this to Mitt Romney.


Back-to-Childhood Brass Awards

#1 Man posts himself, gets address wrong
Yahoo! New ZealandAugust 30, 2012, 7:29 am

The first Back-to-Childhood Award from Peter Blakeborough’s Blog goes to China.
Thinking it would be a cute and romantic surprise for his girlfriend, Hu Seng sealed himself in to a cardboard box in order to be delivered to his belle's place of work, according to Gawker.
In a cruel twist the courier company got the address wrong and it was another three hours before Seng was attended to by paramedics, passing out from lack of air.
I didn't realize it would take so long," Seng said. “I tried to make a hole in the cardboard but it was too thick and I didn't want to spoil the surprise by shouting."
A spokesman for the courier company said they would have never delivered the parcel if they knew what was inside.
"Even when we accept animals they have to go in special containers so they can breath," she said.

#2 100-Year-old driver backs into crowd,
injures 11
Yahoo! New ZealandAugust 30, 2012, 3:11 pm

A 100-year-old man is in shock after he mistakenly backed his car onto a sidewalk in Los Angeles yesterday and hit eleven people, just after classes finished at the elementary school across the road.
The Miami Herald reports four children are in a serious condition in hospital but everyone is expected to survive the accident.
100-year-old Preston Carter backed his powder-blue Cadillac slowly into a group of parents and children.
He was pulling out of a grocery store parking lot at the time, but accidentally backed onto the sidewalk instead of the street.
According to witnesses, the crowd banged on his windows for him to stop, but a number of children were left trapped under the car.
Police say Carter, who turns 101 in six days and holds a valid driver's license, is being very cooperative.
"My brakes failed. It was out of control," Carter told KCAL-TV.
When questioned about hurting the children, Carter said: "You know I'm sorry about that. I wouldn't do that for nothing on earth. My sympathies for them."
The Miami Herald reports the collision is being investigated as an accident and Carter is not under arrest.

Sometimes it's better to stay home with a good book

Thursday, 30 August 2012


Seen in Florida during
Republican Convention

Someone doesn't like someone


The skies open up for
large civilian drones
By Jim ReedBBC Newsnight

Drones like this one are already transforming agriculture

Unmanned aircraft, known as drones, are the eyes and ears of the US military, providing troops with an "eye in the sky" in situations where manned flight is considered too dangerous or difficult.
A decade ago less than five per cent of US military aircraft were unmanned, now 40 per cent have no pilot on board - from small surveillance craft light enough to be launched by hand, to medium-sized armed drones and large spy planes.
But the role of the drone is now changing. Millions of pounds are being sunk into civilian projects - everything from border security to police surveillance and even transporting goods.
This year the US Congress passed legislation giving US airspace regulator the Federal Aviation Administration (FAA) until September 2015 to open up its airspace to drones, and Britain is expected to follow suit.
The UK's airspace regulator, the Civil Aviation Authority (CAA), has told BBC Newsnight that large unmanned drones could be flying in British skies by the end of the decade.
The CAA has already handed out 120 permits to fly small, lightweight drones. By 2020 this may be extended to larger unmanned aircraft.
"In aviation terms you can probably equate where we are with unmanned technology now to manned flight in 1918 or the early 1920s," Gerry Corbett at the CAA said.
"We've found them useful in war fighting and we can see the way ahead for commercial use."
Large defense companies and small start-up firms are investing heavily in what many think could soon be a market worth tens of billions of pounds . . . .
Peter’s Comment
I had experience as a passenger on an unmanned flight back in 1955.
As a student pilot in a De Havilland Tiger Moth I was being given forced landing training and we made several approaches to possible landing areas from about 3,000 feet. After each approach the instructor pushed the throttle forward and called from the front cockpit, “I’ve got it.”
We would then skim over the grass on full power and climb to altitude again. The instructor would then close the throttle and call, “You’ve got it.” The call was very necessary in the Tiger Moth because student and instructor sat in separate cockpits and only our faces were visible through a small mirror.
We did another approach and at 50 feet the throttle went forward again and we started to climb as a tree went by to one side, a bit closer this time. At 2,000 feet a gentle turn was started and I was enjoying the ride. It was a lovely day for flying.
At 2,500 feet the aircraft stopped climbing and the bank angle increased a little at first and then much steeper. I was thinking that the instructor was going to have me do a simulated forced landing from an unusual attitude when his voice came through the intercom.
“This is a bloody awful climbing turn you’re doing.”
So I can claim that in 1955 I was a pioneer of unmanned flight. However, drone wasn’t the word that the instructor used to describe me.


Self Publishing – It’s About
Breaking The Rules

By Derek Haines

The rule book governing the publishing of books has been thrown out of the window, been burnt on a sacrificial fire and converted into a Kindle ebook that no one will ever bother to read. Self publishing is a new form of anarchy, which will change the face of publishing, reading and consumption of text for some considerable years to come. It will, and I could probably say, already has changed the way books are written, bought, read, marketed and sold.
Why does a novel need to be 110,000 words? Who made that rule? Well it was fine when books needed to look nice and uniform on a book store shelf, but who cares on the Kindle Store. Why do short stories need to be published in collection? Why can’t they be sold one at a time? Does it really matter now if a writer uses single or double quotation marks?
As for style and substance, well all I can say is that erotic writing has found a new life with self publishing and judging by the volume of sales, and number of shades of kinky available, it  is really in right now. Badly written or not. Even adding adverbs to reported speech has become so common that Stephen King might just have to re-write his writer’s bible, ‘On Writing’.
Forget all the rules and long held assumptions. Publishing via large publishing houses, or via Joe or Julie the self publishers, bashing out their books at the kitchen table is about content. And lots of it, to fill a zillion electronic devices.
This quote from Victoria Barnsley says it all.
“We can’t think of ourselves as book publishers any longer. We have to see ourselves as, you know,” Barnsley hesitates to use the cliché, “multimedia content producers.”  Victoria Barnsley, UK and international chief executive of the book publishing arm of Rupert Murdoch’s media empire, HarperCollins. (Source)
As for how books are marketed and promoted, the gloves are off. Social media, blogging, blog tours, Internet radio, paid reviews, swapping reviews, spamming and begging are now the currency of marketing books. Yes, a nice review in a newspaper will help, but who reads a newspaper anymore?
The king of book marketing now is of course Amazon, but with its clever algorithms that need a degree in rocket science to comprehend, bestseller lists that are driven by paid reviews and a new penchant for making free ebooks the currency of choice, who the hell knows how to sell books anymore.
The only answer is to break the rules. Well, as there are no rules anymore, I suppose I should just say that it’s time to make your own rules and see what works for you. So if you’re self publishing, forget all the sage advice and formulaic ways things were done in the past. Find what works for you. That’s the new rule.

About Derek Haines
Writer, storyteller, Aussie and Swiss.

Derek Haines is an author of genre fiction, essays and poetry. His works range from historical fiction with Louis, to The Glothic Tales, a trilogy of science fiction farce, to dark contemporary romance, including One Last Love, Dead Men and For The Love Of Sam. His satirical essays and novellas such as My Take Away Vampire and And Uneducated View of Sex, Food and Politics then clearly fall into the tongue in cheek genre.

His passion for writing started with poetry before moving into essays and then later, genre fiction. Although his works cover a wide range of settings and genres, his writing style and voice communicate with, and engage readers through his characters, who are always less than perfect, ye...more
Writer, storyteller, Aussie and Swiss.
Derek Haines

 Derek Haines is an author of genre fiction, essays and poetry. His works range from historical fiction with Louis, to The Glothic Tales, a trilogy of science fiction farce, to dark contemporary romance, including One Last Love, Dead Men and For The Love Of Sam. His satirical essays and novellas such as My Take Away Vampire and And Uneducated View of Sex, Food and Politics then clearly fall into the tongue in cheek genre.

His passion for writing started with poetry before moving into essays and then later, genre fiction. Although his works cover a wide range of settings and genres, his writing style and voice communicate with, and engage readers through his characters, who are always less than perfect, yet have an endearing appeal.

Most of all, the stories told by Derek Haines are about people and their feelings, regrets, hopes and struggles with life, love and sometimes calamity. His characters never take the classic hero and heroine form Just ordinary people, but with extraordinary qualities that makes their story worth telling. With splashes of black humour and satire, his stories can develop from the simplistic to the complex and back again, leaving the reader to decide if it is time to laugh or cry. Or both . . . .
Derek Haines:


Activists demand release of
Pakistani girl in blasphemy case
 By Aisha Chowdhry ISLAMABAD | Thu Aug 30, 2012 4:01am EDT

Members of the media and residents gather outside a mosque near the locked family house of Rimsha Masih, a Pakistani Christian girl accused of blasphemy, on the outskirts of Islamabad August 23, 2012.
Credit: Reuters/Faisal Mahmood

(Reuters) - A Pakistani court adjourned on Thursday a bail hearing for a Christian girl accused of defaming Islam, prompting human rights activists to make fresh calls for her release in a case that has drawn renewed criticism of the country's anti-blasphemy laws.
Religious and secular groups worldwide have protested over the arrest this month of Rimsha Masih, accused by Muslim neighbors of burning Islamic religious texts.
"This will go on and on and this little minor girl will rot in jail," said human rights activist Tahira Abdullah outside an Islamabad court. "We want her out of jail. We want her under protection."
Under the blasphemy law, anyone who speaks ill of Islam and the Prophet Mohammad commits a crime and faces the death penalty, but activists say vague terminology has led to its misuse.
Human rights groups say the law dangerously discriminates against the Muslim country's tiny minority groups.
Convictions are common, although the death sentence has never been carried out. Most convictions are thrown out on appeal, but mobs have killed many people accused of blasphemy.
There have been conflicting reports about Masih's age and her mental state. Some media have said she is 11 and suffers from Down's Syndrome.
A hospital said in a report she was about 14 but had the mental capacities of someone below that age and was uneducated . . . .
Peter’s Comment
Pakistan is a sick society.


Wanted: Sri Lanka hangman.
Very light work. Only males need apply
COLOMBO | Tue Aug 28, 2012 2:00pm BST

The Sri Lanka Supreme Court
in Colombo

COLOMBO (Reuters) - Sri Lanka on Tuesday began interviews for the post of hangman a year after two positions fell vacant, with at least 480 convicts on death row.
But it was not quite clear how the two successful candidates would fill their days - the death penalty has not been used in Sri Lanka, a predominantly Buddhist country, since 1976.
"About 176 applicants are there and interviews are going on today and tomorrow," Gamini Kulatunga, commissioner operations at the Prisons Department, told Reuters. "Only males will be eligible for the post."
Peter’s Comment

Sri Lanka has a checkered history with capital punishment. It has been on-again-off-again several times since independence in 1948.

There are strong lobbies for and against the death penalty and since 1976 the courts have been handing down death sentences for murder, rape and drug trafficking but the idle hangmen have been stymied by a requirement for approval by the sentencing judge, attorney general, minister of justice and president. It only takes one of these people to withhold a signature and the sentence cannot be carried out.

The death penalty was first introduced to Sri Lanka (Ceylon) in 1815 for murder and waging war on the King. After Independence, Prime Minister Bandaranaike abolished capital punishment but it was quickly re-introduced after his assassination in 1959.

In 2004 a High Court judge with a reputation for severe sentences was shot outside his home and pressure mounted for a return to effective capital punishment. Execution in Sri Lanka is by hanging.
Not having personally seen the advertisement or applied for the position I can only speculate regarding the qualifications for a hangman. It would seem that a thirst for blood and a cast-iron stomach would be handy attributes. Skill with knots and ropes would be a requirement along with carpentry skills for erecting temporary scaffolding.

In addition, the successful applicant would have to have an earnest desire to reduce Sri Lanka’s population of 20 million.

The position is only open for male applicants because Sri Lanka does not believe in hanggirls.


Australian supermarket
in race row
11:45 AM Thursday Aug 30, 2012 NZ Herald

A leading supermarket chain in Australia has come under fire for a job advert that advised 'no Indians or Asians' should apply.
Coles supermarket was slammed after the discriminatory advert seeking cleaners for a branch near the Tasmanian capital of Hobart was posted on the internet.
A spokesman for the supermarket said the advert had been issued by a subcontractor without the company's knowledge.
"Coles is a proud, equal-opportunity employer and at no time have we ever issued the directives contained in this ad," spokesman Jim Cooper said.
He added the company had terminated the subcontractor's contract and vowed to educate its next cleaning contractor on the firm's equal opportunity employment policies.
The advert had appeared on classifieds website Gumtree but has since been taken down.
Tasmania's Anti-Discrimination Commissioner Robin Banks is now looking into the incident.
She told CNN: "I'm certainly going to look at commencing an investigation into what's happening - the role of Gumtree, what Coles' role was, and find out more details about the subcontractor."
Article continues below
Ms Banks was first alerted to the advert after it was posted on her Facebook page.
She said: "One of the things we're trying to encourage in Australia, especially in Tasmania, is for people to do something about it (discrimination), to report it."
The ad was, Ms Banks, said "discriminatory on the basis of race" and breached the Tasmania Anti-Discrimination Act.
She added Coles would be examined to see if it "fulfilled its obligations to ensure its agents do not engage in discrimination" as would Gumtree.
Ms Banks said that although she had never seen a discriminatory job ad on Gumtree before, she had encountered others elsewhere.
"It happens every so often," she said.
According to the 2011 census, 1.4 per cent of Australia's population is of Indian heritage while 1.5 per cent is of Chinese heritage.

Peter’s Comment

Someone at Coles or Gumtree has been up a gum tree sucking sap with the koalas.

I’m not sure if that statement constitutes discrimination against gum trees or koalas, but both Coles and Gumtree seem to be urgently seeking camouflage in which to hide their shame.

Just when enlightened people are starting to accept other races as equals, along will come another Dark Ages caveman to throw a spear in the works.

Some people just never learn.