Thursday, 6 September 2012

NEW AIRLINE PARTNERSHIP

Embattled Qantas joins
hands with Emirates
Struggling Australian carrier enters a 10-year partnership with Dubai-based airline, in a bid to cut losses.
Last Modified: 06 Sep 2012 06:02



Struggling Australian carrier Qantas has announced a major global alliance with Emirates that will see its hub for European flights shift to Dubai from Singapore in a bid to stem losses.

The 10-year partnership was announced on Thursday and is part of Qantas's drive to turn around its fortunes after posting its first annual loss last month since privatization in 1995.

The move, described as a "momentous day" in global aviation, was welcomed by the market with Qantas shares jumping nearly five per cent by early afternoon.

Subject to regulatory approval, the deal goes beyond code sharing to include coordinated pricing, sales and scheduling and a benefit-sharing model, although neither airline will take equity in the other.

It also means an end to Qantas's partnership with British Airways on the so-called kangaroo route to London, which has spanned nearly two decades.

"This agreement represents a step-change for the aviation industry," Alan Joyce, Qantas chief, said.

"It is far bigger than a codeshare or even a joint services agreement. This is the biggest arrangement Qantas has ever entered into with another airline.

"There will be considerable benefits for the broader economy as we collaborate with industry to drive more inbound trade and tourism," he added.

Under the deal, Qantas will fly daily A380 services from both Sydney and Melbourne to London via Dubai, meaning that between the two airlines there will be 98 weekly services between Australia and the Emirates hub.

It will see Qantas become the only other airline operating to Terminal 3 and the new purpose-built A380 concourse at Dubai International Airport.

Global network
As a consequence, Qantas flights to Singapore and Hong Kong will terminate in those countries and be rescheduled to enable more same-day connections across Asia.

For Emirates customers, the alliance will open up Qantas' Australian domestic network of more than 50 destinations and nearly 5,000 flights per week.

"This is a momentous day in international aviation and it's exciting to be part of," Tim Clark, Emirates chief, said.

"The time was right to develop a long-term partnership with Qantas, the iconic Australian airline.
"By establishing this partnership we are providing our passengers with additional connectivity in Australia and the region, the ability to utilize reciprocal frequent flyer benefits and access to premium lounges and travel experiences."

The arrangement, which requires approval from Australian regulators, is expected to start in April 2013 and is seen as pivotal to the future of Qantas.

The Australian carrier makes good money on its domestic routes but has been dragged down by its loss-making international operations.

Last month, it announced a net loss of $248m, a half-billion-dollar reverse from a net profit in the previous 12 months.

It also cancelled orders for 35 Boeing jets as high fuel costs and industrial action hammers its bottom line.

Joyce said the tie-up would help repair its international operations, which have been facing intense competition.

"A key objective is to make Qantas international strong and viable, and bring it back to profitability," he said.

"This partnership will help us do that, while building on our strengths in Qantas domestic, Qantas Frequent Flyer and (low-cost carrier) Jetstar."

More on Al Jazeera:  http://www.aljazeera.com/business


Peter’s Comment

Qantas is one of the world’s great airlines with a history that dates back to 1922 when Hudson Fysh launched it as Queensland And Northern Territory Air Services with one open cockpit biplane. That other famous Australian icon, the Royal Flying Doctor Service was one of Fysh’s first customers.

Qantas has a safety record unequaled by any other airline and along with KLM is the world’s oldest international airline.

The other half of this new partnership, Emirates, has itself become an icon of air travel since its founding in 1985 and is perhaps the ‘most international’ of international airline with over 100 nationalities crewing its aircraft. 

Since its formation, Emirates has been the world’s fastest growing airline and now operates 170 aircraft ranging in size from the 237 seat Airbus A-330 to the 517 seat Airbus A-380 and has the world’s largest fleet of Boeing 777 aircraft.

Emirates has a record strong on safe operations, customer service and staff loyalty.

The new partnership will benefit both airlines and will be a major turning point for Qantas.